Articles & shorts
Writing
Article
Lean UX: From Canvas to Iteration
A hands-on walkthrough of the Lean UX loop — align stakeholders on a Product Canvas, turn it into testable hypotheses, prioritize them by value against effort, then build and measure your way through iterations. Interactive, with a real worked example.
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Article
AI Will Revolutionize Accessibility
AI will transform accessibility by making everyday digital products automatically usable for people with impairments.
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Article
UX, Agile, and Healthcare
An interview: Exploring how integrating user-centered UX design with Agile methodologies can accelerate and improve innovation in healthcare projects.
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Article
How UX Fits in an Agile Framework
An explanation of how embracing an Agile approach in product design lets UX teams deliver value early through incremental, test-driven iterations.
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Article
Why Build Design Systems?
Why teams should build a design system as their product and team scale — how it helps manage component complexity, improve consistency, and enable faster, more maintainable design work.
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Article
An Introduction To Slicing
An overview of the Slicing process — a method for breaking down UX design work into incremental, well-documented, stakeholder-aligned slices that map cleanly to Agile sprints.
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Article
Attitudinal and Behavioral Research
How attitudinal vs behavioral research methods differ — with attitudinal focusing on what users think and feel, and behavioral focusing on what they actually do.
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Article
Proto Personas
Why using a proto-persona — a quick, assumption-based user archetype — can help teams start designing user-centered products faster when time or research is limited.
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Article
Capturing Brand Drivers
How to systematically identify and prioritize a brand's core drivers — functional, economic, emotional, and self-expressive benefits — to define what truly attracts customers.
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Article
When to Interview, Survey, and Focus Group
When to use user interviews, surveys, or focus groups — highlighting each method's strengths and trade-offs for gathering qualitative or quantitative insights.
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Article
Lean, Agile, and Scrum
Defining the differences and relationships between Lean, Agile, and Scrum — how Lean minimizes waste, Agile enables iterative value delivery, and Scrum layers in structured team cadence.
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Article
What Is UX Design In Marketing
How UX design and marketing overlap — arguing that UX designers naturally belong in marketing teams because both disciplines use similar tactics to influence audience behavior.
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Article
Designing the Perfect Game Show
Reimagining trivia — proposing a new format that emphasizes deduction, meaningful conversation, and shared discovery over rote memorization.
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Article
Three Principles Of Persuasion
Three rhetorical pillars — ethos, pathos, and logos — showing how credibility, emotional resonance, and logical argumentation can form a powerful foundation for persuasive communication.
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Article
How Ladders Alter Your Marketing Strategies
How using ladders — a mental ranking of brands in a customer's mind — can guide different marketing strategies depending on where you sit.
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Article
My 5 Most Influential Books
Reflection on five books that most shaped my approach to design, product thinking, leadership, and marketing.
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Article
What Aristotle Can Teach Us About Marketing
How Aristotle's classical rhetorical framework — the appeals of Ethos, Pathos, and Logos — provides a timeless foundation for persuasive marketing.
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Article
Memories on a Graph
How plotting your life's most influential memories on a timeline — by strength of impact and emotional valence — can reveal recurring themes and what truly drives your sense of purpose.
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Short
Sprint Schedule Outline
An outline for how a UX designer can structure their work across a two-week sprint — from backlog prioritization to design demos.
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Short
Principles have Sacrifices
Most companies write principles that sound nice but mean nothing. Real principles come with trade-offs you're willing to make.
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Short
80% Is Good Enough
Why striving for 80% satisfaction is often the right call — and how chasing perfection costs more value than it returns.
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Short
Choosing The Right Research Tactic
Two questions to objectively pick the right research method: do you need quality or quantity, and behavior or attitude?
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Short
Paid Education Is A Solution To Time
Free resources are abundant but slow to navigate. Paid education buys speed and structured comprehensiveness.
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Short
Building Modular Systems
How to build a design pattern library that scales without sacrificing flexibility — by designing every pattern with identical core structures.
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Short
Growth Is A Staircase
Growth doesn't follow a constant slope — it's a staircase. Stagnation is part of the climb to the next step.
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Short
Do AI-Generated Personas Outdate Proto Personas?
AI-generated personas may be both faster and more factual than proto-personas. An open question about a shifting tactic.
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Short
Color Contrast: The Accessibility Trap
Color contrast is the most overemphasized rule in accessibility. Why designers should focus on rules that matter more.
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Short
Pattern Library: The Older Sibling Of A Design System
How a Pattern Library complements a design system — capturing complex, team-specific features that don't belong in the base system.
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Short
Corporations Don’t Enable Design Sprints
Why design sprints rarely work in corporate environments — and what to take from the methodology that does.
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Short
UX Question Ordering
Senior designers ask questions from the outside in — context first, then specifics. A pattern borrowed from medical diagnosis.
Read shortAccessibility: A Solution To Lawsuits
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Accessibility: A Solution To Lawsuits
Most lawsuits target the objective, web-crawlable WCAG rules. Solving 20–30% of accessibility may be enough to prevent litigation.
Read shortFour UX Questions For Feedback
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Four UX Questions For Feedback
Four questions I open every UX feedback session with — to keep critique focused, contextual, and aimed at the right level of detail.
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Short
Personas Are A Dated Tactic
All three persona types — qualitative, statistical, and proto — are losing relevance. Faster iteration replaces the need to model users.
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Short
When To Upgrade Tactics: A Musical Metaphor
When words aren't enough, we use flows. When flows aren't enough, we wireframe. Communication tactics escalate the same way as performance.
Read shortJob Search Priorities
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Job Search Priorities
Three priorities I rank above compensation when searching for a new role: societal benefit, culture, and product.
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